Stones & Sticks, Stage Three of The Advertising Survival Guide: The Highest Altitudes of Your Career
Stones & Sticks, Stage Three of The Advertising Survival Guide: The Highest Altitudes of Your Career
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"Stones & Sticks, Stage Three - The Highest Altitudes of Your Career," is the final installment of the Advertising Survival Guide trilogy. Alongside Stages One and Two, "Chew With Your Mind Open: Launch and Ascent,” and “Spittin' Chiclets: Managing The Messy Middle Years,” this series leverages a four-decade career and offers salient advice to those who aspire to succeed in spite of the psychopaths, knuckleheads, and charlatans the ad business is unfortunately crawling with. But perhaps more importantly, it touts the value of true mentors and shows you how to find them, even at the highest levels. "Stones & Sticks" will help the advertising person who wants to move up to the highest levels without becoming a pale shadow of the person they once were. No jackasses are spared in these pages as you navigate the peaks and valleys alongside Cameron, as he punches his way through a business that all too often stalls the most talented people and unjustly rewards mealy-mouthed politicians and Teflon-coated back-stabbers. Day prefers stones, thanks in part to the career coaching of his father, Guy Day, who co-founded the legendary Chiat/Day in 1968, where good enough was famously not enough. There's more than one way to succeed in the ad racket. Stones or Sticks? Ultimately, that's your call to make.